Christina Fritsch

@ President & CRM Success Consultant | CLIENTSFirst Consulting

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize return on investment.
Research suggests that over 70% of CRM implementations may fail to meet expectations – but they don’t have to. Chris’ focus is to help firms succeed by choosing the right CRM solution for their specific needs and implementing it in a way that provides individualized value to professionals, assistants, marketing teams and business developers.
A recognized authority on marketing and business development technologies and CRM, Chris was named among the top 10 Marketing and Business Development thought leaders in the JD Supra 2018 Readers Choice Awards. She writes and speaks nationally on topics including client relationship management (CRM), competitive intelligence, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability. In 2017, Chris was inducted as a Fellow of the College of Law Practice Management, in recognition of her exemplary professional standards and achievements as a law firm consultant.
In her former role as a Client Development Technology Consultant, Chris advised top firms across the country on the role of technology in business development and assisted them in selecting the right tools and technology to support their business development efforts.
In her former role as a Legal Technologist, she advised top law firms and professionals about competitive intelligence and innovative uses of Internet technology.
Chris has also worked in-house as a Legal Technologist for an Am Law 50 law firm based in Atlanta and as a Technology Consultant for Emory Law School. She was also Managing Partner of a consulting firm specializing in providing technology solutions for attorneys.
Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as a technology consultant.
Before venturing into Law and Technology, Chris owned and operated a chain of restaurants in Jacksonville, Florida.