Stack Optimization: How to Put Your Marketing Technology to Work

Today’s technology landscape is cluttered with platforms that promise and solutions that supposedly cure the ills and inefficiencies of everyday operations. For marketers of professional services, making prudent decisions around which systems to select and what they deliver can be overwhelming. In fact, it can be a full time job on top of one’s existing marketing and business development duties—particularly at organizations where there isn’t an in-house marketing technologist. In this brief talk, we’ll share a blueprint for how marketing and business development teams at professional services firms can organize and optimize their marketing technology “stacks.” We’ll also provide recommendations for how, whether via bundling or systems integration, teams can exact intelligent insights from their data to accelerate business results

  • Jaron Rubenstein, President, RubyApps