Profiting from Thought Leadership- Transforming Content into Sales

An effective thought leadership strategy can play a key role in content marketing and translate into quantifiable gains. Join cross-industry experts as they share effective tools and proven techniques for generating compelling thought leadership content. Including best practices for gaining corporate buy-in, creating exceptional content, and leveraging client feedback, insights, surveys and relationships for increased leads and revenue.

  • Sarah Kulka, Global Chief Marketing Officer, L.E.K. Consulting
  • Gregory Fleischmann, Global Director, Business Development and Marketing, Sidley Austin
  • Michael Mellor, Director of Marketing and Business Development, Pryor Cashman LLP
  • Moderator: Kristina Montgomery, Commercial Director, ShiftCentral