Brand-Driven Storytelling – Elevating Your Content

Brand-driven storytelling is no longer a “nice-to-have”; it is a “need-to-have”! It is what will ultimately maximize your company’s visibility, profit and impact and should be treated as the compass for your marketing strategy. In this session, we will discuss how you can elevate your content and why brand-driven story-telling is so important by looking at things like:

 

  • Becoming unforgettable
  • Wrapping your message into a story that transports people, simplifies information and provokes and emotional response
  • Using narratives to share your brand’s history, challenges, successes and value propositions
  • Sharing stories as to how you value your internal clients, aka employees
  • Creating a deep emotional connection by starting conversations, asking for no-strings-attached engagement to involve your audience in what you do as a business
  • Making your company’s brand be human – so the profits follow
    • Thomas Choberka | Chief Business Development Officer | Kelley Kronenberg
    • Amy Scissons | CMO, International | Mercer
    • Audrey Merkel | Associate Director, Advisory Marketing | KPMG LLP