June 4, 2019 | Lowenstein Sandler LLP | New York

WHY ATTEND?

Marketing and innovation have too long fallen to the wayside for professional services and law firms. As data and analytics continue to demonstrate exponential benefits for business development and growth, the professional services industry must adopt long term strategies for converting client insights, touch points and relations into profitable opportunities.

At GroPro 20/20, Chief Marketing and Business Development Officers will uncover the latest advancements disrupting the industry while engaging in proven strategies for leveraging thought leadership, talent, data and technology for retaining clients and increasing revenue.

Unrivaled Industry Insight

Embark on a collaborative journey with your peers and thought leaders representing the professional services industry as you are provided with novel ideas and thought-provoking insights on how to deploy your marketing and business development resources to drive ROI and value for your firm.

Unparalleled Networking Experiences

Connect with and learn about the latest challenges and strategies from leaders in the space and fellow professional services executives. We build in plenty of networking time so you can build the business relationships that are key to success!

Benchmarking & Best Practice Sharing

Gain unparalleled access to world-class organizations and subject matter experts as they share cutting-edge tools and top-level strategies designed to meet the unique needs of the legal and professional services industry. Benefit from exclusive case studies, demonstrations and keynotes designed to provide you with the tools and strategies needed to effect change in your organization.

2019 SPEAKERS + ADVISORS

Jennifer Manton
plus

Jennifer Manton

Managing Director, Chief Marketing and Business Development Officer | Kramer Levin

Diana Kearns-Manolatos
plus

Diana Kearns-Manolatos

Global Head of Marketing | Synechron

Joe Przybyla
plus

Joe Przybyla

Sales Director | Introhive

Jeff Antaya
plus

Jeff Antaya

Partner, Chief Marketing Officer | Plante Moran

Debra Baker
plus

Debra Baker

Managing Director | Growthplay

Betsy Donovan
plus

Betsy Donovan

Head of Global Private Client & US Business Development & Marketing | Withersworldwide

Katherine D’Urso
plus

Katherine D’Urso

Chief Client Development Officer | WilmerHale

Gregory Fleischmann
plus

Gregory Fleischmann

Director of Global Business Development and Marketing | Sidley Austin

Mark Hinkle
plus

Mark Hinkle

President & COO | Manzama Inc.

Kevin Iredell
plus

Kevin Iredell

Director of Business Development | Stroock & Stroock & Lavan LLP

Ed Keller
plus

Ed Keller

Chief Marketing Officer | Navigant

Sarah Kulka
plus

Sarah Kulka

Global Chief Marketing Officer | L.E.K. Consulting

Trish Lilley
plus

Trish Lilley

Chief Marketing and Business Development Officer | Stroock & Stroock & Lavan LLP

Michael Mellor
plus

Michael Mellor

Director of Marketing and Business Development | Pryor Cashman

Angela Meyer
plus

Angela Meyer

President & CEO | PLAC & External Advisor | Summit Consulting, LLC

Kelly Nelson
plus

Kelly Nelson

Managing Director, Marketing & Communications | Deloitte

Christopher Shelton
plus

Christopher Shelton

Director of Business Operations | Morgan Lewis

Erin Stone Dimry
plus

Erin Stone Dimry

Chief Business Development Officer | DLA Piper

Shannon Prown
plus

Shannon Prown

Senior Director, Business Development & Marketing - Global Disputes | Morgan, Lewis & Bockius LLP

Gary Wingens
plus

Gary Wingens

Chairman & Managing Partner | Lowenstein Sandler LLP

Jaron Rubenstein
plus

Jaron Rubenstein

Founder and President | RubyApps

Catherine Zinn
plus

Catherine Zinn

Chief Client Officer | Orrick, Herrington & Sutcliffe LLP

DOWNLOAD THE PROGRAM BROCHURE

Click on the image or the button to download the program brochure and see the speakers, agenda, registration information and more.

AGENDA

Check back regularly for updates to our 2019 agenda!

Registration and Breakfast

Welcome from the Founders of GroPro 20/20

Co-Chairs Opening Remarks

From Raw Data to Assets: Converting Data Management, Analytics and Mechanics into Profits

Transforming data into value is essential for remaining competitive in today's rapidly evolving and disruptive business landscape. Connecting the dots from data collection to profits requires effort and strategy. Join panelists as they explore ways in which businesses are leveraging unprecedented amounts of data and analytics to not only gain a 360 view of the client, but turn client insights into opportunity for retention and acquisition. Including discussion on:

  • Uncovering the latest Metrics and Key Performance Indicators Trends
  • Relationship Analytics
  • Client Segmenting and Predictive Modeling
  • The Role of the Chief Data Scientist

Fireside Chat: Succeeding in a Data Driven World

Hear first hand as Trish Lilley, Chief Marketing and Business Development Officer and Kevin Iredell , Director of Business Development at Stroock & Stroock & Lavan LLP engage in a lively dialogue on effectively architecting and executing a firm-wide data and KPI strategy. Including practical insights and key takeaways for successfully managing firm-wide, data intensive projects involving lawyer performance, marketing & business development metrics, billing and collections. As well as trusted practices for identifying good data partners, interpreting data findings and transforming data into market-valued insights.

  • Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP
  • Kevin Iredell, Director of Business Development, Stroock & Stroock & Lavan LLP

Kevin Iredell
Trish Lilley

Stack Optimization: How to Put Your Marketing Technology to Work

Today’s technology landscape is cluttered with platforms that promise and solutions that supposedly cure the ills and inefficiencies of everyday operations. For marketers of professional services, making prudent decisions around which systems to select and what they deliver can be overwhelming. In fact, it can be a full time job on top of one’s existing marketing and business development duties—particularly at organizations where there isn’t an in-house marketing technologist. In this brief talk, we’ll share a blueprint for how marketing and business development teams at professional services firms can organize and optimize their marketing technology “stacks.” We’ll also provide recommendations for how, whether via bundling or systems integration, teams can exact intelligent insights from their data to accelerate business results

  • Jaron Rubenstein, President, RubyApps

Jaron Rubenstein

Morning Networking & Refreshment Break

DARQ Matters: Creating an Intelligent and Highly Customizable Client Experience

Distributed Ledger Technology (DLT), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing, also known as "DARQ" technologies, have been embraced by ambitious companies with an eye towards the future. Understanding the potential behind the various technologies and recognizing when and where to invest will be necessary for those businesses looking to find their competitive edge. Join panelists as they uncover the ways disruptive technology is currently transforming the professional services industry, from its influence on billable hours and workforce optimization to expanding your digital capabilities to create a highly intelligent, efficient and customizable client experience.

Manzama Tech Demo: Machine Learning and the Future of Competitive Intelligence

Join Mark Hinkle, Chief Operating Officer of Manzama, as he demonstrates the latest in AI-powered market analytics that quickly identifies industry and company trends, opportunities and risks. Through the use of their proprietary solution, Manzama Insights, you can now gain an overview of an entire company or industry and drill down to the exact article or event that caused their health to change.

  • Mark Hinkle, Chief Operating Officer, Manzama

Mark Hinkle

Conquering the War for Talent: Successfully Attracting and Retaining the Next Generation of Partners

How are today's leading professional services organizations recruiting and retaining top talent? Listen and learn as experts share their leading practices for building and implementing a flexible, diverse and thriving workforce. Featuring discussion on:

  • Culture: Expectations vs. Reality
  • Employee Demographics: Balancing the Needs and Motivations of Baby Boomers and Millennials
  • Benefits and Reimbursement Trends
  • Fostering a Diverse and Inclusive Workplace
 
  • Betsy Donovan, Head of Global Private Client & US Business Development & Marketing, Withersworldwide

Betsy Donovan

Luncheon

Profiting from Thought Leadership- Transforming Content into Sales

An effective thought leadership strategy can play a key role in content marketing and translate into quantifiable gains. Join cross-industry experts as they share effective tools and proven techniques for generating compelling thought leadership content. Including best practices for gaining corporate buy-in, creating exceptional content, and leveraging client feedback, insights, surveys and relationships for increased leads and revenue.

  • Sarah Kulka, Global Chief Marketing Officer, L.E.K. Consulting
  • Gregory Fleischman, Director of Global Business Development and Marketing, Sidley Austin
  • Michael Mellor, Director of Marketing and Business Development, Pryor Cashman LLP

Gregory Fleischmann
Sarah Kulka
Michael Mellor

Innovating the Sales Function: Leveraging Talent Analytics to Overcome the Doer-Seller Dilemma

The number one challenge facing every organization is sales. Yet professional services organizations often struggle because of a limited view of what successful selling looks like. Growth is often considered more art than science, resulting in an over-dependence on a handful of rainmakers to generate opportunities for the firm. High-performing professional services firms understand the importance of scaling the sales function. Many are using data to accelerate and improve revenue results by bringing a wider group of skills and people into the process. Join GrowthPlay Managing Director Debra Baker as she talks to a panel of experts who are using data to better identify sales strengths and develop their doer-seller workforce.

  • Debra Baker, Managing Director, GrowthPlay

Debra Baker

Smart Procurement : Best Practices for Strengthening Purchasing Power

Listen and learn as speakers explore the role procurement is playing in the professionals services realm, and ways to improve buyer/seller relationships and engagement including discussion on:

  • The Latest Procurement Technology Trends and Solutions
  • Spend Analytics
  • Supplier Relationship Management, Contract Management and Invoice Technology
  • Developing a Winning Request for Purchase Strategy
  • The SALI Alliance
 
  • Christopher Shelton, Director of Business Operations, Morgan Lewis

Christopher Shelton

Who Do My Colleagues Know? Maximizing the Value of Firm-Wide Relationships

Most law firms struggle to uncover who their colleagues know at key prospects and clients. Without proper technology or workflow processes, lawyers waste valuable time engaging their peers to see who has the strongest relationship, all while losing ground on their firm’s ability to increase client retention or win new work. This session draws stories directly from leading law firms who have mastered relationship intelligence across the enterprise. Attendees will experience an Introhive demo and walk away with clear ideas on how to jump-start an action plan to further their own digital transformation.

    • Joe Przybyla, Sales Director, Introhive

Joe Przybyla

Joe Przybyla is a Director at Introhive. With over 10 years of professional services experience in a variety of industries, Joe understands the distinct requirements of business leaders in B2B organizations. Prior to Introhive, he developed and consulted on innovative CRM implementation strategies with many AMLAW 100 firms. Joe resides in Chicago, Illinois with his […]

Coffee Break

Alumni Engagement Practices in Action: Converting Former Employees Into New Business Opportunities

Past employees can be an invaluable asset to business, providing opportunity as brand ambassadors, future partners and potential clients. Join this panel of cross-industry leaders as they share best practices and real world experience for:

  • Creating and Nurturing a Corporate Alumni Program
  • Engaging and Informing Past Employees
  • Strengthening Brand Advocacy, Business Development and Talent Acquisition

Leaders in Dialogue: Positioning Your Marketing and Business Development Department for Success

Listen and learn during this insightful and engaging conversation as panelists explore challenges and solutions for navigating some of today's most pressing organizational obstacles. Including conversation on ways traditional firms are:

  • Staying Relevant in a Tech Driven Landscape
  • Creating a Customer Centric Workforce
  • Leading Collaboration and Alignment Between Sales and Marketing Teams
  • Championing Change
 
  • Erin Stone Dimry, Chief Business Development Officer, DLA Piper
  • Gary Wingens, Chairman & Managing Partner, Lowenstein Sandler LLP

Erin Stone Dimry
Gary Wingens

Closing Remarks

Cocktail Reception – See You at the Next Gro/Pro Event!

WHO ATTENDS

INDUSTRY

  • Law Firm
  • Management Consulting | Advisory
  • Software Consulting
  • Accounting| Auditing | Tax
  • Recruitment | Search Firm
  • Marketing Consulting
  • Engineering

TITLE

  • CXO
  • Director
  • Executive | VP
  • Partner | Principal
  • Managing
  • Founder | CEO
  • Manager

REGISTER

Attendance at Gro Pro 20/20 is reserved for professional services executives responsible for crafting, deploying, communicating and managing elements of the annual growth strategy including management, information, sales, marketing, operations and talent. There will be no solution provider registration opportunities offered at this time. If you are a solution provider and would like to inquire about participation, please email laurena@momentumevents.com.

EARLY BIRD

$1095

Register by 4/19
ADVANCE

$1295

Register by 5/24
ON-SITE

$1395

Register after 5/24

Click here to view cancellation/refund/transfer policy.
By registering, you agree to receive Momentum Events emails, updates, special offers and that you have read and consent to our Privacy Policy.

VENUE

The Offices of Lowenstein Sandler LLP

1251 6th Ave 17th Floor,
New York, NY 10020

HOTEL OPTIONS

Sanctuary Hotel New York City
Sanctuary Hotel New York City

The Manhattan at Times Square Hotel
The Manhattan at Times Square Hotel

DoubleTree by Hilton Hotel<br /> Metropolitan - New York City
DoubleTree by Hilton Hotel
Metropolitan - New York City

THANK YOU TO OUR 2019 SPONSORS

TITLE SPONSOR

SUPPORTING SPONSOR

One_North_Horizontal_Transparent_Color

ASSOCIATE SPONSORS

HOST SPONSOR

TECH DEMO SPONSORS

MEDIA PARTNER

IIMPlogo

SPONSORSHIP OPPORTUNITIES

If you are interested in promoting your services to our curated audience of senior decision makers at Gro Pro 20/20, contact Lauren Arcady at: laurena@momentumevents.com.

PAST SPONSORS

Copyright 2018 Eventr. All rights reserved