GRO PRO 20/20 EVENT OVERVIEW

The only event that brings together Chief Marketing, BD,/Sales and Strategy Officers andExecutive Leadership for a highly interactive exchange of industry best practices and ideas, Gro Pro has established itself as the key community gathering for global and national professional services firms. Offering participants the best of today’s thinking in law firm and professional services strategy and conveniently packaged into one day, Gro Pro 20/20 will immerse you into an exploration of how to not only survive, but thrive in today’s rapidly changing legal and business services environment. The  program agenda for 2017 is currently under research. To propose a session idea, thought leader or topic for inclusion as part of the agenda please email Sunny McCall, VP, Content & Experience, Momentum.

WHAT’S NEW FOR 2017?

Let’s be honest the professional services landscape is fierce with competition. Whether you sit within a law, accounting, financial services, consulting or other type of professional services firm you are driven primarily by the following –

  • How do I maintain the business I have?
  • Effectively mine for new business?
  • Evaluate, benchmark and measure success?
TOPICS TO BE ADDRESSED IN 2017
  • Client Experience as the New Differentiator in Professional Services
  • The Changing Dynamic of the Corporate Buyer: Is Your Firm Best Positioned to Capitalize on the Needs of Client
  • Technology as a Tool to Enhance Your Firm’s Growth & Client Delivery Strategy
  • Best in Class Client Account Management for Professional Services
  • aosphere Rulefinder – A Risk-Reward Analysis of Collaborating with Third Party Providers to Deliver Professional Services
  • The Future of Work: Preparing for the Impact of on the Professional Services – What Your Firm Should and Can Do to Maximize Your Position in the Digital Future of Work
  • Featured Luncheon Spotlight Address: Leadership in Balance – Unlocking the Keys to Achieving Success Through a Balanced and Results-Driven Approach
  • Back by popular demand, Subject Matter Breakout Discussions, this year designed for Marketing/Communications and Business Development/Sales Executives:
    • For Marketing & Communications Executives:
      • How to Get More with Less: Practical Tips for Maximizing Your Marketing Budget While Maintaining Your Reach and Quality of Content
      • Case Study: Segmented & Targeted Approaches for Driving Maximum Impact Marketing
      • The Reimagination of Marketing: How to Get Your IT Department to Work for You! Connecting the Little Dots of Big Data to Drive Results
    • For Business Development & Sales Executives:
      • Brand.Reputation.BD: The Effects of Brand in The Sales Process
      • The Dawn of a New Era: Exploring the Integration and Partnership of Marketing, BD, Strategy and Operations – Insights for Driving Value Across Disciplines
      • aosphere Rulefinder – A Risk-Reward Analysis of Collaborating with Third Party Providers to Deliver Professional Services