Innovation Showcase: Closing the Gap between PSOs and PSBs
For most B2C and B2B organizations, a company’s brand is its single most important asset. Brand is what sets these companies apart from their competition. It’s how they communicate their value, instill trust and breed loyalty amongst clients, prospects and employees. However, in the Professional Services space, there exists a sizable gap between those PSOs that have evolved into PSBs (Professional Services Brands), and those that struggle to reach that point. PSBs have not only built strong brands, but they’ve also created compelling brand experiences that inspire and motivate key audiences to choose their company over others. Ryan Schulz, One North’s Managing Director of Experience Design, will discuss what it takes for a PSO to reach PSB status, how to get there, and what the benefits are of doing so.
Wendy H. Miller, Director of Practice & Business Development, Greenberg Traurig, LLP
Ryan Schulz, Managing Director, Experience Design, One North
Alison Talbott, Director of Communications, Shook, Hardy & Bacon L.L.P.